VDJ 2021 (Vodacom Durban July Horse race)
At the end of 2020 we were given the opportunity to pitch for the 2021 VDJ campaign against another agency and we won the pitch.
The theme was Birds of a feather. The campaign that was born out of that theme was ''A Flight of Fancy''. We had an amazing shoot with really some out of this world outfits and great models. It's a pity that this campaign happened during the covid pandemic with no spectators allowed at events in South Africa because this one could've been great. In the end the campaign was mostly just social posts and engagements.
Client: Vodacom and Openfield
Client liaison: Karen Poole
Photographer: Aart Verrips
Stylist: Francois F
Creative Directors: Francois van Loggerenberg
& Johan Opperman
A snapshot of some of the amazing outfits that Francois F and his team put together.
Campaign look and feel with different backgrounds to keep things colourful
Signage that was printed at the race track in Durban
Some of the social posts
Retail execution for Vodacom
